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Sweetish House Mafia
Founded in 2013, Sweetish House Mafia was an instant success with mass media hysteria, courtesy of their famous traveling cookie Nano. It all began when Neha Sethi sent out a batch of homemade cookies for sale via the back of a Tata Nano.She would interact with fans via social media - where they would vote for the location of the travelling Nano. Customers would queue up for hours to get their hands on the freshly baked cookies! Neha Sethi aka the ‘batman of baking’ kept her identity secret, till 2014. As SHM rose to popularity, and to meet the increasing demand - the brand opened its first store in Lower Parel. Specializing in cookies, the brand has slowly expanded its range of products and also offers brownies, milkshakes, cookies, cakes and a variety of other desserts. Pioneering the ‘cookie cult’ - the brand now has presence across Mumbai, Pune, Kolkata and Bangalore.
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Neha Arya Sethi Co-Founder & Head Chef With a degree in finance from the Wharton School of Business, Neha’s childhood passion got the better of her and she made the switch from banker to baker. She now sweetens the palate of the city. Neha has been featured in several national publications, including Business Standard, Vogue and Economic Times, and has also been on the cover of Forbes India. Aakash Sethi Co-Founder & CEO After procuring an MBA from the University of Massachusetts, Aakash Sethi helms the management of Sweetish House Mafia. Besides masterminding the catchy brand name, he is the business brain behind the venture, overseeing operations and expansion.